TIAO - Tourism Counts
Skills that travel

Map your own path with a career in tourism.

Contact us to learn more

Tourism skills training can be just the beginning, or it can take your career to the next level.

A career in tourism can take you places—whether you want hands-on experience, leadership opportunities, or skills you can carry into other industries. Tourism is flexible, fast-growing, and always people-focused.

This site is your roadmap to the Skills That Travel program. You'll find a collection of courses, training pathways, and resources for every stage of your career journey, from entry-level to advanced.

See what’s possible with skills that travel.


Training Pathways

Explore our custom training pathways — designed for every career stage.

Career LaunchTraining Path

For unemployed or underemployed individuals who want to start their careers in tourism, or are looking to land their first job in Canada’s tourism industry.

Workplace Essentials

Emerit/Tourism HR Canada10 HoursOnline, Self PacedCertificate Available
Course Topics:
  • Communication, professionalism, customer service, teamwork, adaptability, workplace safety, and time management.
Register for this course

The career landscape is changing — and so is the tourism industry.

Workforce


In 2023, tourism employed approximately 9.3% of Ontario’s total workforce, equating to about 622,000 jobs.

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The tourism unemployment rate in Ontario was 5.2% in May 2025, lower than the overall provincial rate.

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Inclusivity


Southwestern Ontario has the second-highest number of Rainbow Registered businesses in Canada.

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In 2024, the employment rate for persons with disabilities in Ontario was 46.4%, compared to 66.2% for those without disabilities.

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Youth


Approximately 50% of Canadians gain their first work experience in the tourism sector, highlighting its role as an entry point into the workforce.

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69% emphasized the need for real-world skills like leadership and communication.

Source

RESOURCES FOR JOB SEEKERS

We know finding a job is hard. That’s why we compiled a list of resources that can inspire & support a career in tourism.

Discover Tourism Career Pathways

A step-by-step guidebook highlighting different career pathways, skills needed, and pathways to advancement within the tourism sector.

Hospitality Industry Videos

Ontario Hostelry Institute (OHI) has curated a collection of videos for teachers, schools and industry to find resources of hospitality industry inspiration.

Videos for Career Inspiration

There are so many careers you can have in the tourism industry, and everyone has taken their own unique career path. Watch these videos of people who work in the tourism industry, and see how diverse and fulfilling a career in tourism can be.

Take a Career Quiz

Is tourism right for you? Thinking about management? How do my skills transfer? Answer these questions by taking a quiz on Discover Tourism.

Interactive Career Maps

Is tourism right for you? Thinking about management? How do my skills transfer? Answer these questions by taking a quiz on Discover Tourism.

Tourism Rocks Resources

Discover a career in tourism in Northern Ontario. Tourism Rocks has career inspiration, resources for job seekers, and learn about the regions in Northern Ontario.

RESOURCES FOR BUSINESSES & OPERATORS

Below are resources that tourism business owners & operators may be able to use to make their workplace a great place to work.

Free "Not In Our Hotel" Training Program

The Not In Our Hotel training program empowers hospitality staff to Recognize, Respond, and Report suspected human trafficking. It is completely FREE and available to all hotel employees across Alberta, Ontario, Manitoba, Saskatchewan, and British Columbia.

Online Training

Tourism Excellence North (TEN) is a resource of online, self-paced courses for business owners and operators, from budgeting to market research.

Tourism Workplace Accessibility Clinic

The Tourism Workplace Accessibility Clinic supports tourism employers across Canada in tackling staffing shortages by connecting you with a skilled, often-overlooked local talent pool: people with disabilities.

Propel Student Work Placement Program

The Propel Student Work Placement Program connects post-secondary students with paid, hands-on experience in tourism. Led by Tourism HR Canada and funded by the Government of Canada, it supports employers with wage subsidies and helps build a skilled, diverse workforce.

RESOURCES FOR PARTNERS

Below are resources that partners can use to promote these courses and inspire careers in tourism.

Fact Sheet

This is a one page printout of the background and benefits of this program.

(Coming Soon)

Flyer

This is a one page printout of each course training pathway.

Additional resources are available by request.

Social Media Templates

We have provided social media templates in several sizes so that you can promote the Skills That Travel project on partner platforms.

Graphics for Industry Communication

A series of different-sized images with demographic-focused messaging that can be added to industry and partner websites, newsletters, and more.

Posters

Print-ready posters designed to promote the Skills That Travel website to potential job seekers.

PARTNERS

Tourism Industry Association of Ontario Logo
Blue Grey Simcoe Logo
Emerit Logo
HWTC Logo
Indigenous Tourism Ontario Logo
Destination Northern Ontario Logo
Ontario's Highlands Logo
OTEC Logo
BWA Logo
Canada Employment ontario and Ontario logos